Writing Your Entry

Your full report should be no more than 1250 words.  250 words must be used for an executive summary. The purpose of the executive summary is to excite the judges and ensure the judges go on and read your full report.
 
Your report must cover all the point below. If you exclude these points, you reduce your chance of being nominated.

• EXECUTIVE SUMMARY
  Your Executive Summary should summarise the key points of your report.
   
• BACKGROUND TO PROJECT/CAMPAIGN
  Provide a brief description of project/campaign.
   
• CLIENT OBJECTIVES
  Include your client brief and objectives, including any targets set.
   
• YOUR STRATEGY
  Describe the strategy for achieving the above objectives.
   
• RESULTS
  Provide quantitive results including evidence of effectiveness prior and post campaign E.g. and increase in sales/revenue/traffic /awareness etc. Please provide comparable before and after figures. Use exact figures rather than %.
   
• CLIENT TESTIMONIALS
  Include client tesitmonials to back up your results. 

What will the judges be looking for?

Judges will be looking for:

• evidence of clear strategic thinking
• innovation
• tangible results
• proof of effectiveness
• creativity

Entry tips

• Give each entry a unique title to grab the judges interest - try to avoid generic names.
• When writing your report don’t assume the judges have seen the work or campaign, give clear concise answers on the brief, the objectives and results and figures should include the starting point and any increases.
• If not commercially necessary please do not add additional password protection.
• Please include usernames and passwords, if required, for the judging.
   

© Copyright Carnyx Group | About | Privacy Policy | Cookie Policy | Terms and Conditions