Judges

Paul is the Digital Director at Brazen PR, the largest consumer PR consultancy outside of London working with clients like The North Face, Monopoly and Ronseal. He also co-founded Manchester's first social media agency, gabba, in 2009.
 
An experienced speaker and digital native, he shares his thoughts on digital strategy via his Ad Age Power 150 listed blog, blendingthemix.com. He is also a regular columnist for respected US marketing publications MarketingProfs and Social Media Today.
 
In a social media career spanning more than seven years and a digital one spanning 10, he has provided strategic insights and developed and implemented social media strategies and campaigns across the UK and Europe for some of the world's largest brands including Lexus, Dyson, Microsoft, SSL International (Durex/Scholl), the NHS and a number of UK police forces (including GMP).
 

Jae Hopkins, Head of Communications, Butlins Jae had marketing, communications and fundraising experience in Higher Education, before joining Butlins in 2005. Initially tasked with redefining the Butlins brand identity, and producing the brochures, she now heads up the PR and Social Media teams. She has spent the last 18 months climbing a vertiginous social media learning curve, making plenty of retrospectively daft mistakes, and learning how mums in particular engage online. Jae has spoken at various conferences and has been "the professional" on marking boards for social media projects by University students.